The Dylan Virus

This is an absolutely terrific use of a film clip that’s already recognizable by a huge number of people, which serves to make it even more viral. Apparently, it’s been around for a few weeks, but I’ve only just found out about it from a post by Muhammed Saleem at Pronet Advertising.

It’s all to promote a new Dylan greatest hits album, because the world just can’t live without yet another Dylan greatest hits album, but who cares? Sometimes the promotion is better than the product being promoted. Remember Subservient Chicken? I thought that was great, but it sure as shit didn’t convince me to eat at Burger King.

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Supermarket 2.0

It’s shopping the ultra-modern way: Tags! UGC! Wish lists! Feeds! Wiki!

Hat tip to Brand Infection.

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Save Us, Dubsy!

I love this thing. I saw it at Crooks and Liars, and they got it from my.break.com. Spread the love, people. Let’s viralofy this bugger.


Bush Worried About New Threat

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Do You Know This Man

Andrew SpeakerOf course you do. It’s Atlanta attorney, newlywed and extensively drug-resistant tuberculosis patient Andrew Speaker, currently being treated in Denver after an escapade across Europe and North America.

The question is, why do we know him? He’s a medical patient. What happened to the concept of confidentiality? Wouldn’t we be ok with exciting stories about “Patient Zero” without needing to know his name, see his face, and have him personally apologize on Good Morning America?

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Democracy, Not Theocracy

First Freedom FirstI’ve mentioned First Freedom First a couple of times already, but Blue Gal posted this video today, and it’s really good. Without further comment, this is the message:

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Congrats to Randfish and Mystery Guest

Danny, Rand and GeraldineYou may have heard about some guy called “JP” who was trying to raise money to propose to his girlfriend on the broadcast of the Überbowl last week. I wasn’t really following along with it myself, although I’d seen a few mentions of it in the various search marketing sites I read. JP had a blog called “” and he was getting some publicity assistance from , a well-known search marketer. JP even got interviewed on Good Morning America.

The plan to get the proposal broadcast during the feetsball game fell through, but JP ended up recording the proposal at a local TV station that broadcast it during last night’s episode of Veronica Mars.

It turns out that JP is none other than Rand Fishkin, aka , a highly respected (and far more famous than your faithful servant, qwerty) search marketer. The video of his proposal to Geraldine, aka is here, and here’s her response. That’s them in the picture. The guy on the left is , Godfather of Search.

The weird coincidence is that I had emailed Rand yesterday because I’d read a post at Think Progress that indicated that this week’s episode of VM was going to be spreading misinformation about the morning after pill. I figured they’d be watching, since Geraldine had written about how much she likes the show, but I had no idea they had a much bigger reason to watch.

So I’m making a rare exception and writing a post here that’s at least somewhat related to my work, just to say congratulations to Rand and Geraldine. Now the big question is what couple name they’re going to be given, since they’re such a famous pair in our little world of search… let me think…

  • Randaldine
  • Gerafish
  • Mystery Fish
  • Gerand
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Dewby Dewby Dew

Mountain DewI’ve never liked . When I was a kid, at least according to my dim memories of my childhood, Mountain Dew was about as uncool as a drink could be. It was right up there with . Its coolness factor wasn’t the reason I hated it, of course. I hated it because it tasted like orange soda that somebody had pissed in.

I’m not sure how long ago it happened, but “the Dew” has been marketed for some time now as being the beverage of choice of the Dude set — you know, shredders, betties, skate-or-die thrillseekers, etc. I don’t know whether they changed the flavor of the drink when they changed the marketing strategy, but I don’t suppose that matters. If you want to be cool, you’ll drink orange soda that somebody pissed in. That’s the way things work nowadays. Something is cool because it’s labeled as cool by people who are labeled as cool.

In spite of my hatred for the beverage and the way it’s marketed, I have to admit that I love its new viral campaign: Sue Teller in “DO Your Own Adventure.” (Get it? “DO”?) Sue teaches us all about crafts, like using a woodburning tool to decorate sneakers, or, in the episode below, creating your own mashups.

Word to your great grandmother.

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