This is an absolutely terrific use of a film clip that’s already recognizable by a huge number of people, which serves to make it even more viral. Apparently, it’s been around for a few weeks, but I’ve only just found out about it from a post by Muhammed Saleem at Pronet Advertising.
It’s all to promote a new Dylan greatest hits album, because the world just can’t live without yet another Dylan greatest hits album, but who cares? Sometimes the promotion is better than the product being promoted. Remember Subservient Chicken? I thought that was great, but it sure as shit didn’t convince me to eat at Burger King.Tags: Dylan, Film, Marketing, Video, Viral