googlebombAn old college chum of mine is a fairly well-known leftie political (and sex, religion and knitting) blogger. She also writes for Crooks and Liars, so yeah — she’s pretty big in that pond. About a week ago, she published a post announcing that she was joining a googlebomb associating the phrase “Liberal Fascism” (the title of Jonah Goldberg’s latest screed) with the word “fuckwad.”

Smarty-pants SEO that I am, I left the following comment on her post:

Sadly, googlebombs don’t work anymore. If they did, I’d be telling everyone to do this: lying sack of shit.

Anybody who follows these matters knows that Google modified their algorithm a year ago to diminish the chances of a googlebomb succeeding. Right?

Well, all I can say is that I’m glad I don’t have a hat, or I’d be eating it. In spite of the fact that, as liberals, their concerted effort wasn’t all that concerted — they didn’t all link to the same URL — it looks like they’ve pulled it off. Check out result #8 in the SERP below.

Google results for liberal fascism

Go ahead. Take a look at the page and its source code. No sign of either “liberal” or “fascism” in there, much less the exact phrase. Have a look at the page’s backlinks — left-wing political blog after left-wing political blog.

Go figure.

Update, January 13

As of this morning, the Urban Dictionary page is at #1 for the search. However, someone has edited the page to include two instances of the keyword phrase, so sadly, it doesn’t really count as a bomb anymore.

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