Two posts in a day! (And they’re my first two posts all month.)

I was watching CNN this morning, and right after Howie Kurtz spanked Sports Illustrated for failing to be seriously journalistic about its bikini photography, they cut to an advertisement for the Florida Keys — perfectly normal tourism stuff. At the end of the advert, the announcer suggested checking out the tourism board’s website at “FLA Keys.com,” that is to say, what I heard was “eff ell ay keys dot com,” which one would expect would be written out as “flakeys.com.” Of course, one would probably read such a domain name as “flakeys dot com,” which is maybe not the image the Keys want to promote. That would explain why the domain name that appeared at the bottom of my screen was “fla-keys.com”. But the announcer had made no mention of the hyphen.

Naturally, that got me wondering. I was online at the time, and I might not have been looking at the eye of hell while the ad was running, so I would have thought the site was located at flakeys.com. What would happen if I tried to navigate to that address?

Sure enough, a request for flakeys.com redirects (via a 302 instead of a 301 — stupid IIS) to fla-keys.com, so those flakey Floridians at least have that covered.

But couldn’t they have gotten a domain name that would both allow them to easily say and spell the address the same way (that is, without the much-despised hyphen) and not require a redirect? That question led to some quick exploration:

  • Florida Keys logofloridakeys.com, which looks like it could be the official site of the local tourism board, complete with a “Florida Keys” logo, is owned by a company called Cooke Communications, which apparently publishes some local newspapers and magazines.
  • thefloridakeys.com is the home of “Best of the Florida Keys,” which is kind of archaic looking. Dig the animated gif of the hurricane on the home page!
  • flkeys.com is a local realtor.

    And what of the hyphenated variations?

  • florida-keys.com is apparently for sale and is currently hosting one of those parked made-for-AdSense “search” pages.
  • the-florida-keys.com is registered to some guy in New Jersey, but nothing is published there.
  • fl-keys.com contains a meta refresh that sends the user to fl-keys.com/floridakeys.htm, which then fires a script that redirects to fl-keys.com/search/load.php, which in turn fires another JS redirect to fl-keys.com/search/re.htm, where you’re hit with yet another script that send you off to fl-keys.com/search/index.htm (wheeeeeeeeee!), which is another sponsored search page.

It seems that unless they’re willing to buy what could be a pretty costly domain name, the folks at the official tourism council got beaten to the punch. Flakeys indeed.

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