Dear freecreditreport.com,
First of all, I have to respect your chutzpah. The free credit report mentioned in your domain name isn’t actually your product, but a little bonus that comes with membership in Triple Advantage, but you bravely branded the whole deal as if the little freebie was the real product, singing the praises of the free credit report and then quickly mumbling that the “offer applies with enrollment to Triple Advantage” right at the end. You could have set up a site at tripleadvantage.com, branded the product as Triple Advantage and mentioned the free credit report that comes with a trial membership, but that wouldn’t have been as much fun.
And it’s not as if you’re ashamed of Triple Advantage. If I want to, I can go to your parent company’s site and use its internal search to get to its official page, or I can read about it on the FAQ page at freecreditreport.com. And while I’m at the FAQ, I can even read about how any US resident has the right to a free credit report each year, without joining Triple Advantage. Clearly, you’re not hiding a thing.
Apart from that, I was hoping we could discuss the ads you’re currently running on the eye of hell — the ones featuring that ironically cheerful troubadour with bad credit, singing to us about his financial difficulties.
Well, I married my dream girl
I married my dream girl
But she didn’t tell me her credit was bad
So now instead of living in a pleasant suburb
We’re living in the basement at her mom and dad’s
Great stuff. I find myself singing that one in the shower all the time.
I’ve got a problem with the other one, though. I believe it’s called “Pirate“. In it, our friend is dressed as a pirate, working in a seafood restaurant, because some hacker stole his identity (and now he’s in there every evening serving chowder and iced tea).
What confuses me is this couplet:
Should have gone with freecreditreport.com
I could have seen this coming at me like an atom bomb
Does that make sense? I mean, is an atom bomb really an exemplar of something one can easily see coming? I don’t think anyone’s ever seen an atom bomb coming at them, actually. For one thing, atom bombs have only come at people a couple of times in history, and both times they fell out of the sky. If anyone had noticed them coming at all, it wouldn’t have been for more than a second before they were incinerated, and since those people were among the first to have an atom bomb coming at them, I don’t suppose that second would have involved them thinking, “Say, that’s an atom bomb coming at me.”
I get that you needed a rhyme for “com,” but why couldn’t you go with something like
- I could have gotten a big loan just like my buddy Tom
- Then I’d complete my collection of the films of Herbert Lom
- I wouldn’t have to borrow money from my dear old mom
Just trying to be helpful.
Tags:
Eye of Hell,
Marketing