Dear Chrysler,

Your current ads on the eye of hell feature the following proclamation:

We don’t want to be just any car company,
We want to be your car company.

Chrysler logo

That’s a lovely sentiment. It really is. But I have to tell you, you’re not going to be my car company. I haven’t owned a car since I gave my thirteen-year-old VW (“das Spiff”) to charity in the spring of 2000. I’d just paid about $500 for some repairs, brought it in for its annual inspection, and was told that it would need another $600 or so in repairs to pass. That was the end of the road for das Spiff. Since then, I’ve weaned myself from the need and I wouldn’t want a car now — not from you or anyone else. I’ve got no use for one.

True, if I were interested in buying a car, it probably wouldn’t be one of yours, but that’s hardly the point.

Personally, I’d advise just a little patience on your part, Chrysler.

Six months from now, the idea of being just any car company is probably going to seem like a real prize to you.

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