Viva Commerce! (#12)
Dear Universal Technical Institute,
That name of yours is quite a mouthful — Universal Technical Institute. Ten syllables in those three words. Of course, if the institute really is universal (on top of being technical), it must be a pretty big place. But that’s neither here nor there… well, again, if it’s universal, then I suppose it really is both here and there. But I digress.
Considering the length of the name and the cost of time on the eye of hell, I can understand why you’d feel the need to come up with an abbreviated version. I wonder, however, if you considered possibilities like “UniTech,” “UTech,” “UT” or “Universal” before you decided to go with UTI, which in case you didn’t know, already has a pretty common usage for something other than technical institutes, universal or otherwise.
One other question: do your vending machines serve cranberry juice?
Tags: Acronyms, Language, Marketing, qwerty, Universal-Technical-Institute, Urinary-Tract-Infection, UTI
Category: Language, Marketing
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Comments (2)
delia (2 comments) on 04 Sep 2007 at 7:44 pm #
First time here, thanks to BlueGal, and oh my god, that was hilarious. It was one of those “wait for it” moments that just turned out golden. Nice work!
qwerty (63 comments) on 04 Sep 2007 at 11:05 pm #
Well, thanks. I noticed that BG (Blue Gal, that is, not me) confused a few people with her announcement about my blog’s move to its own domain, thinking she’d turned into an internet marketer.
There are 11 other Viva Commerces in here, but this is the only one about urinary tract infections.