Ford 500I wrote a post last year about the use of the phrase “all new” in advertising, but I assure you, this post is all new.

Remember the Ford Taurus? It was pretty popular back in its time. In fact, I think it beat out the Accord as the most popular car in the US for a year or two. It was discontinued just a year or two back, and replaced with the all new Ford 500. The 500 wasn’t such a big hit, though.

Ford TaurusWell, Ford is going to make everyone happy now, as the 500 is to be replaced with the all new 2008 Taurus. That’s a picture of an ’08 Taurus to the right, and the picture above is an ’06 500. Do you see what I see?

I see two almost identical cars. The new model doesn’t have the chrome strip along the side, the taillights are different, and it looks like the front turning signals might be slightly different as well, but that’s about it. So basically, what those deep thinkers at Ford have done is to take a not new model, attach a not new name to it, and come up with what they refer to as an all new product.

While I’m on the subject, the old all new post mentioned the use of the term “hit” being used for any program on the eye of hell, whether it received a large audience or not. Well, I saw a promo for Fox’s new game show, “Don’t Forget the Lyrics” last night. I think the program has aired once or twice at this point. Did they refer to it as a hit? Actually, no, they didn’t. Instead, the promo spoke of the “Don’t Forget the Lyrics phenomenon.” At first, that kind of threw me. Is a phenomenon bigger than a hit? Then I realized they’re probably just using the dictionary definition of the word: an observable fact or event, or an object or aspect known through the senses rather than by thought or intuition. That’s fair. I mean, I haven’t seen the show, but I think it’s safe for me to assume that if I were to tune in, I would experience something through my senses.

I just prefer not to find out exactly what that experience might be.

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