MaineI received a piece of snail mail today from the State Office of Tourism up in Maine (home of the Mainiacs). The flyer references, but if you try going there you’ll just be redirected (a 302, if you care about such things) to the site I’ve linked to.

The redirect isn’t what prompted me to write about it, though. I’ll give you the content inside the brochure, and you see if you can figure out what caught my attention.

We could give you
to visit Maine.

But this format really
lend itself better to like

So here we go.

  1. The incredible outdoor activities, like mountain biking, hiking, fishing, beach bumming, bird watching, golfing, boating and so much more.
  2. The food. Lobster, clams, mussels, chowder, blueberry pie and tons of other yummy treats.
  3. The shopping. We’ve got it all from quaint seaside boutiques to incredible outlets to the one and only L.L. Bean.
  4. The short travel time. Take a train or come on up in your car. Either way, you’ll get here faster than you can say dream vacation. Oh, and if you do make the trip, you’ll find out what other great things Maine has to offer.

Did you, like, catch it? No, it’s not the fact that it actually takes longer to get to Maine than it does to say “dream vacation.” I’ll cut them some slack on that one.

It’s that “but this format really lends itself better to like four” bit. Like four? Just who is the target of a travel brochure that uses that sort of grammar? Admittedly, I slip in a “like” every now and then, although I’m happy to say that the only time I use “totally” in a context like “it’s totally raining out there” is when I’m mocking the people who actually think that statement somehow communicates more than saying, “it’s raining out there”. However, I don’t think that a printed brochure that uses “like” instead of “about,” “around,” or “approximately” is better at targeting me or anybody else. It’s not as if they chose to do the whole thing in slang. True, there are plenty of sentences that aren’t sentences, but we see that in practically every piece of advertising (“New. Just for you.”)

Honestly, I don’t know what they were going for. It certainly didn’t make me want to like spend time like up like there. Totally.


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