True (Courtney) Love
Remember when Paul McCartney sold a piece (or maybe all) of his song catalogue to Michael Jackson and Beatles songs started showing up in commercials on the eye of hell? I’m not a fan, but I thought it was kind of sad. Of course now, you’ve got Dennis Hopper shilling for Ameriprise to the hippy sellouts with their hippy sellout music in the background. This is to be expected from that generation. They were born to sell out.
Apparently, I’m now old enough that the music of my youth is starting to show up in commercials. For example, this spot for the video game Major League Baseball 2K7:
What’s that song playing in the background? Why, it’s “Breed” by Nirvana. Courtney Love has taken on Larry Mestel as a “strategic partner,” which basically means she sold a percentage of the rights to the Nirvana catalogue for about $50 million. As she put it,
We’re going to remain very tasteful, and we’re going to [retain] the spirit of Nirvana and take Nirvana places it’s never been before.
Right, Courtney. Do you really think Kurt had a collection of men scratching themselves and spitting in mind when he wrote
I don’t care
I don’t care
I don’t care
I don’t care
I don’t care
Care if it’s old.
I don’t mind
I don’t mind
I don’t mind
I don’t mind
Mind. I don’t have a mind.
Get away
Get away
Get away
Get away
Way, way from your home.
I’m afraid
I’m afraid
I’m afraid
I’m afraid
Afraid, of ghosts!If you have…
Even if you need…
I don’t mean to stare.
We don’t have to breed.
We can plant a house,
Or We can build a tree
I don’t even care.
“We could have all three,”
She Said…
I don’t pay a lot of attention to baseball, but does it really involve quite that much angst?
Naughty, naughty, Courtney.
Tags: Nirvana, Kurt Cobain, Courtney Love, Music, Marketing, Baseball, Video Games
Tags: Eye of Hell, Marketing, Media, Music, Video
mark h on 22 Mar 2007 at 1:31 am #
blessed be your youth. I lived long enough to be shocked to hear Norwegian Cruise Lines use Iggy.
But you know what? A few of the kids who see these commercial videos will be driven to find the source.
everybody’s happy nowadays
qwerty on 22 Mar 2007 at 3:33 am #
Yeah, that’s right. You’d think just based on the title, “Lust for Life” would be a perfect song to promote cruises, or maybe theme parks. But isn’t the song about shooting up? “Of course I’ve had it in my ear before” isn’t a reference to shuffleboard.