A Matter of Context
Ah, contextual advertising. Those of you who use Gmail know that it inserts advertising alongside your mail, based on the content in the mail. If someone sends me an email about lederhosen (it could happen), then along the right side of the message I’d see something like this:
Sponsored Links
Lederhosen
Cheaper, better! Save up to 75% on
cultures & ethnicities products.
www.best-price.com/CulturesTrachten-Mart-USA
Lederhosen – Dirndls – Bavarian
Fashion – for adult & children
HausOfBavaria.comBuy Lederhosen Now
Find Lederhosen on the
eBay Express Official Site.
www.eBayExpress.comLederhosen For Sale
Low Priced Lederhosen.
Huge Selection!
eBay.co.uk
If I sort my inbox by labels, I’ll see an advert above the mail that’s ostensibly relevant to that label. For example, if I’m just looking at mail from NetFlix, I get this:
Movie Recommendations Now – Simpli.com/MovieReviews – Hit the Theater, or Wait for DVD? An Honest Look at What’s Playing.
So what do I see when I take a peek at the messages that Google has automatically marked as spam?
Someone actually has to pay if I click that ad. When they placed a bid for searches on “spam” is this really what they had in mind?
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Category: Marketing, Search, Web
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Comments (2)
Jenny on 20 Feb 2007 at 5:54 pm #
I thought that spam thing was supposed to be just something funny…..
-Jenny (from HR forum)
qwerty on 20 Feb 2007 at 6:17 pm #
I don’t know. I’d have to click the ad to see, and that would be click fraud — a terrible, terrible sin.