Err…
This is your idea of terror, Boston? It’s Err, for fuck’s sake!
I was supposed to go to the pharmacy today, and instead I sat here terrorized by all that terror in the streets. The bridges were closed! The River Chuck was closed! They even found one of these “packages” here in the ‘Ville!
So because of this panic over a cartoon character, I wasn’t able to pick up my drugs — the drugs that are supposed to keep me from panicking over stuff like cartoon characters!
If anyone on the news had bothered to mention that these tools of terror were LED Mooninites, I could have told them not to worry. Instead of that, this day, which was supposed to be a joyful celebration of gorilla suits, is now going to live in infamy as the day of the Boston Magnetic Light Scare. (I will admit, however, that for a day about gorillas to become famous for guerrilla marketing is kind of cute.)
Honestly. Get a grip, Mayor Mumbles.
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Category: Cartoons, Holidays, Marketing, Strange But True
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Comments (2)
Blue Gal on 02 Feb 2007 at 9:06 pm #
I hate to diverge from the dominant blogosphere paradigm, but I just can’t help feeling that big bad Time Warner has convinced young
America that “cool” is a television. show. marketing. campaign.
http://nymag.com/daily/intel/2007/02/boston_cartoon_attack_was_well.html
Time Warner chief wants company to “fail more”? Well…so much for
the revolution.
qwerty on 02 Feb 2007 at 10:42 pm #
Time Warner only put up the money. They hired some guerrilla marketing firm that in turn hired the hair boys.
The thing is, the show is cool. This is very different from the incident a few years ago when IBM hired people to stencil the Linux penguin all over the place. They didn’t ask permission either, and they used paint that had to be washed off. Even the ubergeeks for whom Linux is the creme de la cool refused to defend IBM, who were guilty not just of defacing property, but of advertising.
The Mooninite thing, while it is advertising, is really just a bit of innocent fun, and was clearly intended to be easy to remove without doing any harm. The fact that people responded badly to it isn’t quite so clearly the fault of the people who did this.