Comments on: Err… http://www.qwertysqoncepts.com/2007/02/01/err/ thoughts so deep they're written in a diving bell Wed, 07 Jan 2009 12:59:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: qwerty http://www.qwertysqoncepts.com/2007/02/01/err/comment-page-1/#comment-87 qwerty Fri, 02 Feb 2007 22:42:00 +0000 http://www.raisemyrank.com/qq/err/#comment-87 Time Warner only put up the money. They hired some guerrilla marketing firm that in turn hired the hair boys. The thing is, the show <i>is</i> cool. This is very different from the incident a few years ago when IBM hired people to stencil the Linux penguin all over the place. They didn't ask permission either, and they used paint that had to be washed off. Even the ubergeeks for whom Linux is the creme de la cool refused to defend IBM, who were guilty not just of defacing property, but of advertising. The Mooninite thing, while it is advertising, is really just a bit of innocent fun, and was clearly intended to be easy to remove without doing any harm. The fact that people responded badly to it isn't quite so clearly the fault of the people who did this. Time Warner only put up the money. They hired some guerrilla marketing firm that in turn hired the hair boys.

The thing is, the show is cool. This is very different from the incident a few years ago when IBM hired people to stencil the Linux penguin all over the place. They didn’t ask permission either, and they used paint that had to be washed off. Even the ubergeeks for whom Linux is the creme de la cool refused to defend IBM, who were guilty not just of defacing property, but of advertising.

The Mooninite thing, while it is advertising, is really just a bit of innocent fun, and was clearly intended to be easy to remove without doing any harm. The fact that people responded badly to it isn’t quite so clearly the fault of the people who did this.

]]> By: Blue Gal http://www.qwertysqoncepts.com/2007/02/01/err/comment-page-1/#comment-86 Blue Gal Fri, 02 Feb 2007 21:06:00 +0000 http://www.raisemyrank.com/qq/err/#comment-86 I hate to diverge from the dominant blogosphere paradigm, but I just can't help feeling that big bad Time Warner has convinced young America that "cool" is a television. show. marketing. campaign. http://nymag.com/daily/intel/2007/02/boston_cartoon_attack_was_well.html Time Warner chief wants company to "fail more"? Well...so much for the revolution. I hate to diverge from the dominant blogosphere paradigm, but I just can’t help feeling that big bad Time Warner has convinced young
America that “cool” is a television. show. marketing. campaign.

http://nymag.com/daily/intel/2007/02/boston_cartoon_attack_was_well.html

Time Warner chief wants company to “fail more”? Well…so much for
the revolution.

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