Dream Advanced

I found this over at TechCrunch. A student at Parson’s has created The Ad Generator, which combines words from advertisements, mixes them up, grabs an image from flickr and automatically generates ads.

From the site’s opening page:

The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

I let it run and wrote down some of the stuff it spit out:

• Build Innovation.
• So Good It’s Advanced.
• The Power Of Differences.
• I’m Driving It.
• Less Is Real.
• Expect Passion. Think Less.
• Start. Stay. Reach.
• Feel The Imagination.
• Dreaming Forward.
• Getting Is Wanting.
• Want The More Life
• Got Time?
• Obey Perspectives.
• Your Time. Our Innovation.
• The Flower Of Communication.
• Make Sense. Dare. Live.
• So Ultimate It’s More.

Remember in 1984, how novels and songs were written by machine? A bit late, but the day has come. Clearly, the advertising agency is now thoroughly obsolete.