Dewby Dewby Dew

I’ve never liked Mountain Dew. When I was a kid, at least according to my dim memories of my childhood, Mountain Dew was about as uncool as a drink could be. It was right up there with Fresca. Its coolness factor wasn’t the reason I hated it, of course. I hated it because it tasted like orange soda that somebody had pissed in.

I’m not sure how long ago it happened, but “the Dew” has been marketed for some time now as being the beverage of choice of the Dude set — you know, shredders, betties, skate-or-die thrillseekers, etc. I don’t know whether they changed the flavor of the drink when they changed the marketing strategy, but I don’t suppose that matters. If you want to be cool, you’ll drink orange soda that somebody pissed in. That’s the way things work nowadays. Something is cool because it’s labeled as cool by people who are labeled as cool.

In spite of my hatred for the beverage and the way it’s marketed, I have to admit that I love its new viral campaign: Sue Teller in “DO Your Own Adventure.” (Get it? “DO”?) Sue teaches us all about crafts, like using a woodburning tool to decorate sneakers, or, in the episode below, creating your own mashups.

Word to your great grandmother.